15 Jul Woolies is launching some new treats this Spring/Summer
Enter a world of refined elegance with earthy colours, richly patterned fabrics, and luxurious wooden finishes. Whether it’s the bedroom, kitchen, bathroom or outdoor area that needs a touch of magic, Woolworths’ new spring/ summer range will give you the style inspiration you need when dressing up your living space in time for the warmer months.
This seasonal collection is an amalgamation of clean shapes and lines and a vibrant colour palette.
This summer the big trends include a focus on striking prints, really embracing leaves and foliage; bold stripes—especially outdoors— monochromatic colour schemes with numerous textures for accents, and the use of colour continues to be very important, with variations on intensity and shade depending on your chosen aesthetic. Whether you usually stick to a clear style, or perhaps you like to mix things up a little, you’ll find everything you could possibly need for your preferred look and feel from Woolworths’ main range, Studio W, or W Collection homeware.
Bold, floral prints are cool this season, so we absolutely love the locally made palm leaf and orchid printed scatter cushions from Woolworths’ main range; perfect for dressing up a living room, bedroom or outdoor area. Forest green, teal, plum, and a bright tangerine make for a fiery equatorial feel for a gorgeous summer home. If you’d like to create that outdoor feel, team these up with our faux indoor plants, which include a mixed succulent resting on a contemporary styled stand, perfectly complimenting the eclectic look that’s trending right now.
For those who prefer a more neutral palette the W Collection range (previously David Jones Premium Collection) is timeless and elegant and offers a selection of the most superior quality homeware. Think cashmere, papyrus, biscotti, and taupe, with touches of rose gold and dashes of soft pink. Solid colours, art deco prints and embroidered fabrics create a luxurious look, while sequins, beads, and tassels adorn the dusty hues and clean lines of W. Collection’s scatters. Mirror trays, tinted glass vases, and soft champagne metallic add to the aesthetic.
The finer details shouldn’t be overlooked… Lanterns and glass cut vases handcrafted in India serve as a striking accent on any table or surface. Fine porcelain dinnerware, made in Portugal and trimmed with 12-carat gold creates the perfect excuse for a summer dinner party. ‘Wow’ guests with marble, handcrafted salt, and pepper shakers, and lead crystal glasses. On the subject of dinner parties, an exquisite, yet durable range of cookware, bakeware and kitchen utensils on offer will ensure you’re well-prepped for the occasion, featuring products such as copper frying pans, or a matt black colander.
If casual dining is more your thing, the selection of products from the artisanal kitchen range will have you salivating (though it also works beautifully in a contemporary setting, juxtaposed with modern napery and glassware). Black dinnerware is a big trend this summer, contrasted with grey and white, as it really makes food the hero. When it comes to dining al fresco, the choice is far from boring: there is an array of beautifully patterned melamine platters, blue, green or smokey coloured drinkware and trays in a variety of finishes.Woolworths bathroom ranges feature luxury towels made from 100% BCI cotton and cotton bamboo blends, and are so super soft and absorbent, they’ll make every day a good towel day.
There are also towels for the beach– for both you and the kiddos—even if you’re planning on lazing on the sand and not getting that new bathing costume wet. Speaking of the kids, Woolworths adorable new Kids and Baby homeware collection has a little something to keep all the tots-going-on-teens in your home happy. Unicorns, swans, dinos, little bears and bunnies add an extra bit of love to an array of bedding, scatters, towels and accessories, as well as 100% melamine tableware- made from virgin melamine and BPA free. Bath, meal, and bedtimes are sure to be an absolute breeze this summer.
Unleash your inner islander and create your perfect Staycation and Poolside with Woolworths’ range of outdoor homeware. The 100% cotton, yarn-dyed outdoor seat-pad, box cushion, and lounger come in colours of yellow, green, natural and indigo. They’re sure to make those balmy summer evenings even better. Or if you’d like a more contrasting look, Studio W has a range in black and white, with accents of nude pink and olive green, made with recycled cotton filler in keeping with Woolworths’ ongoing focus on sustainability.
Modern monochrome is the overarching colour base for this season’s Studio W collection— a range best suited to an urban minimalist design aesthetic. With simple geometric patterns, colour blocking in dusty shades of sky blue, clay, olive and yellow; the texture is important, and shades of grey and white prevail, helping create a modern look and feel. At Woolies, there really is something for every style and taste… So, if home innovation is on your spring/ summer to-do list, Woolworths’ latest collection can add timeless elegance and a splash of vibrance, to make those subtle changes or a complete home makeover. Pop into your favourite Woolies store today or shop online at www.woolworths.co.za to view this exceptional selection.