14 May Dare to defy the norm with PUMA this Winter
Summer bodies are made in Winter and if you’re like me, I always start off my Winter training regime by purchasing a new outfit so I can perform at my peak. PUMA® is defying expectations by launching its newest women’s training silhouette, DEFY, spearheaded by their global ambassador – Selena Gomez. That’s motivation enough for me to get into the gym. Who doesn’t want to tone up a bit and be their best selves while listening to Selena’s latest track and wearing sweat pants that she endorses.
Selena Gomez bravely opposes conventions and carves her own lane without apologising. Just like South African women of today! After all, we have to do it all, and in a pencil skirt too. DEFY is a new and revolutionary training shoe. What makes it revolutionary? Its platform sole, that fully supports side-to-side movement, includes PROFOAM (PUMA’s energy return foam), and provides lightweight cushioning that adds functionality and brings style to training. While working on becoming our best selves, we also want to look good while doing it, now don’t we. I haven’t tried this training shoe out myself yet, but it does sound super comfortable.