Aquafresh thanks mom’s this Mother’s Day

A mom is truly powerful, she carries you in her belly for 9 months before bringing you into this world. She’s up early to make your school lunch and she always knows when you’re not ok. She’s a super-hero! She gives us her all, never expecting anything in return.

I was really excited to see Aquafresh’s latest campaign, thanking not just essential worker moms, but all moms in general because at the end of the day, they’re all essential to us! Thank you to all the moms out there, the moms who have their children with them, the moms to angels, the adoptive mom, the single mom, the soon-to-be-moms and my mom!

Honestly, I don’t know how moms with small children are coping right now. Working from home, playing teacher, being a mom, cooking, and cleaning. It’s a lot honestly. Many moms have to do all this, armed with gloves, sanitizer, and a mask because they are essential workers too. Even though these moms face these struggles and more, they still manage to raise incredible children – children that have risen above their circumstances because of the sacrifices that these moms have made. Children that are able to make a difference in the world, because of the power that their mom has passed down.

Do moms ever really hear the extent of just how powerful they are – they might hear a simple thank
you, but do they ever hear the deeper thank you that comes directly from the heart of their children? Let’s make a point to tell our moms how much we appreciate them going forward.
 
This is exactly what Aquafresh wants these mums to hear. To bring forward that deep, indescribable
gratitude from their kids and the lives they touch. Aquafresh is creating a live-feed of their kids saying
their most heartfelt and deepest confessions of love and admiration for their mums; they will be able to
see, hear and feel everything that their kids are saying.

Aquafresh partnered with influencers for this campaign, getting them to facetime their own mums to tell
them exactly how proud of them they are, how much they love and appreciate them. They encourage
us as the public to do the same, with all those who engage with the campaign standing to win spot prizes, as well as a grand prize at the end of May.
 
Aquafresh knows that mums are powerful beings. It’s time we celebrate them and praise their
power. Power to you mum!



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