28 Jan New look, same Cadbury
Attention all chocoholics, Cadbury has released new packaging for their delicious treats, but it’s still the same delicious tasting chocolate wrapped up inside. What can you expect to see with this refreshed look? This new look encompasses the brands’ natural goodness and philanthropic spirit.
The Dairy Milk logotype has been recrafted from the archives, to include the same distinctive Dairy Milk pattern from the original 1905 pack. It’s a wow! This adds greater depth to the iconic Cadbury purple packaging, which will further show the distinct variants, ensuring chocolate lovers have no trouble finding their favourite flavour in-store.
The iconic Glass & a Half logo, has also been redesigned to link directly with the chocolate slab. The new-look packaging proudly showcases the Cocoa Life logo, which represents the Mondelez 100% sustainably sourced cocoa programme. Cocoa Life is Cadbury Dairy Milk’s commitment to keep building and empowering cocoa farming communalities to produce its 100% sustainably sourced cocoa beans.
Every time you purchase your favourite Cadbury Dairy Milk chocolate, you are generously giving back – this is the brand’s promise to you.
We heard from the Category Leads for chocolate:
“As an iconic brand here in South Africa and the world over, our refreshed Cadbury Dairy Milk packaging is an example of our commitment to continue to stay true to our roots offering a truly authentic brand, crafted from ethically sourced ingredients and in a manner we can all be proud of to deliver our delicious quality chocolate,’’ says Lara Sidersky, Mondelez SA, Category Lead for Chocolate.
Langa Khanyile, Chocolate Equity Lead for Mondelez Sub Saharan Africa added, “Ours is a brand that is built on generations of wholesome goodness, authenticity, and generosity. Cadbury Dairy Milk inspires the kind of nostalgia and a deep-rooted sense of connection that other brands can only dream about. We knew there was a need to deliver more than just a newly refreshed and modernised design, we wanted to recapture the very spirit of Cadbury; drawing inspiration from our rich heritage to create a modern and playful identity that still has clear recognition amongst consumers.”
Cadbury Dairy Milk in its refreshed packaging is starting to filter into major retailers countrywide. Look out for your new look favourite flavour including Milk Chocolate, Mint Crisp, Top Deck, Fruit & Nut, and Wholenut with more variants in new packaging coming soon.
Have you tried the new slabs? Tag me in your stories on IG and show me your choccies! Also, which flavour is your fave?
Mine are ranked in this order:
1. Mint crisp
3. Milk chocolate
4. Fruit & nut
5. Whole nut
For more info visit
@CadburyDairyMilkSA on Facebook
@CadburyDairyMilk_SA on Twitter and Instagram