Nestle` Smarties moves to recyclable packaging

Easter is fast approaching and with our eyes focused on chocolate eggs, we may be noticing another small change in the confectionery counter. NESTLÉ SMARTIES has just globally announced its switch to recyclable paper packaging. Making NESTLÉ SMARTIES the first-ever global confectionery brand to shift to 100% recyclable paper packaging. This is the content we signed up for, this is what we want to see from all big corporates globally.

 

“We are truly excited to introduce this offering to the South African market. The transformation of the NESTLÉ SMARTIES packaging is only one of the brands’ ‘SMART Initiatives’, which aim to support sustainability and enhance the overall product experience. This transformation will aid in repositioning the brand and earning back the trust of millions. Says Alex Villela, Business Executive Officer, Confectionery, Nestlé South Africa 

 

NESTLE SMARTIES move to 100% recyclable paper is a great advertisement of our dedication to transforming our packaging to be more environmentally friendly.  It encapsulates all that the RE initiative represents – rethinking our entire value chain, reducing our impact on the environment and providing tangible proof points of our sustainability efforts through our loved brands” says, Saint-Francis Tohlang, Corporate Communications and Public Affairs Director at Nestlé East and Southern Africa Region (ESAR). For all updates join the conversation by using the hashtag #SmartiesCreateWithPurpose to engage with the brand. log onto www.nestle-esar.com and follow the updates on @nestleesar on Twitter 

Tamryn Sher
tamrynsher@gmail.com
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