Cadbury launches a new v-day slab

Make this Valentine’s Day a little different, with one of our favourite chocolate brands – Cadbury’s has just launched a delicious Pop-Out Heart slab of chocolate to all of their loyal chocolate fans. This slab was designed to inspire and embrace generosity. This is just another way to show the love of your life that you care, Valentine’s Day doesn’t have to be an expensive exercise, just a small gesture to show that you care is all it takes to make a woman feel special on this day.

Kindness and generosity are two of the most important elements in any lasting relationship, more and more studies are linking generosity with happiness.  So, at the heart of this chocolate offering is the essential spirit of Generosity – selfless giving in the unconditional interest of making someone’s day a little brighter. The Pop-Out Heart is not purely about sharing romantic love, in the spirit of Generosity, it’s about showing someone that they are important to you and you are cared for, whether it is a friend, colleague, parent or a sibling. Love isn’t just for lovers.

Says, Lara Sidersky, SA Chocolate Lead for Mondelez International#ShareYourHeart with a Cadbury Dairy Milk Pop-Out Heart slab, available in Original and Dream at major retail stores from January.