Coca-Cola unleashes African spirit with ‘Wozzaah’ cultural experiences

by | May 23, 2024

Inspired by the isiZulu term for “come here,” Coca-Cola® Wozzaah celebrates vibrant and dynamic African culture

As the sun sets over the vast African landscapes, a new energy is brewing – one that captures the continent’s pulsating rhythm and boundless creativity. Coca-Cola has tapped into this dynamic essence with the launch of its latest Creation, Coca-Cola® Wozzaah, a symphony of flavors inspired by the beating heart of African culture.

From the moment you lay eyes on the captivating cans, adorned with contemporary typography and vivid bursts of color, you’re transported to a world where Africa’s boundless expression comes alive. The innovative blend of tropical flavors seamlessly fuses with the refreshing Coca-Cola taste we all know and love, creating a kaleidoscope of flavors found nowhere else but on this vibrant continent.

But Coca-Cola® Wozzaah is more than just a beverage – it’s a tribute to the energy that radiates from every corner of Africa, recognising the profound influence this diverse continent has across all aspects of global culture. To celebrate this cultural resonance, Coca-Cola has curated a series of exhilarating physical and digital experiences, inviting fans to immerse themselves in the vibrancy and electrifying creativity that Africa has to offer.

Leading this cultural renaissance is none other than global music sensation and proud Eswatini citizen, Uncle Waffles. With her electrifying performances and unwavering commitment to celebrating African culture, Uncle Waffles promises to infuse the Coca-Cola® Wozzaah experience with unparalleled energy and celebrations that can be felt across the world.

COCA COLA WOZZAAH x UNCLE WAFFLES Look 01 058 | Coca-Cola unleashes African spirit with 'Wozzaah' cultural experiences | it's a Sher thing

Coca-Cola® Creations and Uncle Waffles have joined forces for an exclusive concert in Johannesburg, bringing the world of Coca-Cola® Wozzaah to life for fans to experience firsthand. The event promises to surprise and delight local spectators with a special pop-up concert by Uncle Waffles, followed by the grand unveiling of this highly anticipated Creation.

But the celebration doesn’t stop there. Through the Creations Hub, Coca-Cola® Creations invites fans to embark on an interactive online journey that amplifies African creativity through artists reshaping the global music scene. Hosted by Uncle Waffles herself, each channel features audiovisual elements inspired by distinct spaces within South Africa, Morocco, Algeria, and Nigeria, allowing fans to digitally explore and engage with social elements, including customizable Snapchat lenses.

To further build the world of Coca-Cola® Wozzaah and highlight Africa’s cultural influences, Coca-Cola® has collaborated with WafflesnCream, Nigeria’s first skateboarding company, to create exclusive merchandise available for purchase in select markets.

As Silke Bucker, Senior Director, Coca-Cola Category Lead, Africa, eloquently puts it, “We are thrilled to introduce Coca-Cola® Wozzaah, a new Coca-Cola® Creation that not only celebrates the rich tapestry of African culture but also embodies the spirit of innovation and creativity.” Fans can access the digital experience by visiting https://www.coca-cola.com/za/en/offerings/creations/wozzaah.

So, whether you’re a fellow explorer seeking to immerse yourself in the vibrant energy of Africa or simply a lover of unique and delicious flavors, Coca-Cola® Wozzaah is an invitation to experience the continent’s boundless spirit and creativity in a way like never before. waf. merchandise is available for purchase internationally and can be ordered by visiting WAFFLESNCREAM – waf.Online

I’m just a girl who loves new beauty products, alternating between being a blonde and a brunette, travel tips, parenting hacks, eating out, and having fun!

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I’m just a girl who loves new beauty products, alternating between being a blonde and a brunette, travel tips, parenting hacks, eating out, and having fun!

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