Award-winning illustrator Megan Bird who describes herself as a “maker of things, a raiser of children, and a great high five giver” launches her limited edition KFC bucket for KFC’s Add Hope this week.
As children, our imaginations can make any small moment big. But when we grow up, we forget the big our small can do. “The R2 contributions to Add Hope impacts so many children, on such a basic level: a nutritious meal, “ says Andra Nel , KFC Marketing Manager Brand & Purpose. “But we also wanted Megan to celebrate the childlike idea of hope, and the unlimited meanings it holds for different people.”
Megan’s themes included exploration, learning, bravery, fun and creativity.
“South Africans have contributed so much, and this limited edition bucket for the festive season, is not only a thank you, but also a continued message of hope for all that we can achieve together,” says Nel.
Thanks to the generosity of all who continue to donate R2 to the KFC Add Hope programme, KFC and Gift of the Givers will ensure that more South African children will not suffer the devastation of hunger and malnutrition this holiday season. Every single R2 contribution collected by KFC Add Hope during December will be donated to Gift of the Givers, Africa’s biggest disaster relief organisation which does such extraordinary work both globally and in South Africa. KFC will also match the amount donated to Add Hope.
This partnership will enable KFC and Gift of the Givers to not only enhance the reach of their hunger programmes and feed more children but to celebrate and show South Africans how their contributions, no matter how small, can provide the greatest of gifts in this season of giving – the gift of Hope.
“We forget the big our small can do and while many of us are lucky to be able to regard R2 as small change it can make such a big change,” said Andra Nel, KFC Marketing Manager: Brand and Purpose. “Together, all the R2 donations our customers have added to their bills since the KFC Add Hope programme started in 2009 have and will continue to make vital differences in the daily lives of so many hungry South African children. And for that, we thank them.”
“The numbers of children suffering from hunger and malnutrition in South Africa increases every year. A report from the Nelson Mandela Children’s Foundation in October found that there were ‘eight million hungry children’ in South Africa. We have seen it on the ground when we have worked at disaster sites, whether it be a fire or flood. Hunger affects children, parents and communities on a psychological, emotional and physical level and leaves millions struggling to hold on to hope.”
“For Gift of Givers and KFC Add Hope, being able to lift more children out of the disaster that is hunger is a test of our humanity and our collective responsibility as South Africans. By sharing what we can afford to share, such as the R2 so many have donated by KFC’s customers, we give children Hope and increase their potential to break out of the cycle of poverty, and that is the greatest gift we can give.”
Add Hope gives KFC customers the option to donate R2 (or more) each time they purchase a meal from one of its restaurants. All of the R2 donations collected during December will go straight to Gift of the Givers. KFC will match the amount donated during December, ontop of the fixed percentage of operational costs they already donate to the Add Hope campaign annually. The R2 Add Hope donations are passed on with no admin fee. KFC Add Hope partners with over 130 non-profit organisations (NPO) in the Add Hope beneficiary organisation network and serves over 33-million meals to children in need annually. Since it began, Add Hope has raised more than half a billion rand.