Calling all coffee aficionados! Jacobs Coffee is thrilled to unveil its latest innovation, the pure instant range called Origins. With two new blends inspired by the captivating regions of Southeast Asia and Latin America, Origins promises to deliver an unparalleled experience of authenticity, purity, and quality in every sip. Immerse yourself in a world of distinct flavors as you embark on a sensory journey like no other.
In recent years, single-origin coffee has surged in popularity, and its growth is projected to register a remarkable CAGR of 8.25% from 2022 to 2027. Matthew Dees, the senior brand manager for Jacobs Coffee, highlights the increasing consumer trend of traceability, where individuals seek out coffees that offer specific tastes from particular regions. Additionally, consumers, today value understanding the origin and ethical sourcing of their coffee. With Origins, Jacobs caters to these demands seamlessly.
Building upon their existing range of pure instant coffee, Jacobs recognized the natural progression towards introducing the Origins blends. By carefully selecting coffee regions known for their exceptional quality and flavorful profiles, Jacobs takes pride in offering coffee lovers a true taste of Latin America and Southeast Asia. Furthermore, the brand remains dedicated to ethically sourcing its coffee, providing consumers with the opportunity to indulge in a guilt-free cup of exquisite brew.
The Jacobs Origins range unveils a meticulously sourced, roasted, and blended selection of coffee blends, each boasting its own distinct taste and aroma. Jacobs has always been renowned for its ability to create coffee products that cater to a variety of flavor preferences, ensuring that every consumer can enjoy the richness and quality that Jacobs is known for.
Matthew Dees acknowledges that Jacobs coffee has become synonymous with excellence, a key factor that coffee enthusiasts prioritize when selecting their beloved brew. “By offering our current and future Jacobs consumers a range that encompasses everything they expect from our freeze-dried instant range, coupled with the unwavering Jacobs quality and aroma, choosing a favorite becomes effortlessly enjoyable,” comments Dees.
Prepare to embark on an extraordinary coffee experience as the Jacobs Origins range makes its debut. Available in 200g jars, these remarkable blends will grace the shelves of major retailers in July 2023, with a recommended selling price ranging between R129.99 and R149.99.
Indulge your senses, ignite your passion for coffee, and savor every sip of Jacobs Origins. With their commitment to quality, ethical sourcing, and unparalleled flavors, Jacobs continues to redefine the art of coffee brewing, one exquisite cup at a time.