Master the trend of graphic eyes with Playgirl Beauty

Playgirl beauty is giving makeup enthusiasts the opportunity to master trendy makeup styles, by launching single eyeshadows in an assortment of new shades, innovative formulas, two versatile mascaras, and the Double Trouble gel liner and shadow. Keeping on top of the trends is key and offering a trend-driven, high-quality product at great prices remains our philosophy and key driver, says Beauty Brand Manager Tanita le Roux.

Eye see you! 

Playgirl Beauty will now include single eyeshadows in various shades and colours. The textures and formulas of these eyeshadows are market-leading and include matte, mousse, marble, holographic, and metallic options – a real treat for make-up lovers. The all-new Playgirl Beauty Double Trouble gel liner and shadow 2 in 1 pot is available in 12 shades. This duo includes a versatile formula that can be used as a graphic liner, as well as a long stay, blendable eyeshadow. The creamy texture, decadent shades, and simple application ensures that it is long-lasting and a pleasure to work with.

Long lashes, high standards! 

Two new Playgirl Beauty products entering the mascara market, are the Playproof  Waterproof  Mascara and Lash Like a Boss Extra Volume Mascara. These two market-leading mascaras are smear-proof and long-lasting to extend and enhance natural lashes. These new additions to the Playgirl Beauty range are designed and formulated to help achieve a variety of trendy graphic eye looks. The incredible colours, textures, and formulas of the eyeshadow, the precision from the Double Trouble gel liner and shadow, and the long lash formulas of the new mascaras are the missing link in any makeup drawer, and are perfect to use when trying out the following makeup looks:



The Double graphic liner look

To achieve this look you need to start by creating a winged liner that runs along your lash line and extends outwards. Next, create the second wing by drawing an arching line along the cut crease (this is the fold of your eyelid between your brow bone and your eye socket) of your lid and connecting it to the tip of the first winged line.

The Euphoria inspired eye

To achieve this look is simple. This is the time to have fun experimenting with your chosen eyeshadows to create a striking and dramatic eye look, and once happy apply crystals to help enhance your design and lines.


 The Floating crease

For this trendy look, you need to first identify your crease. Once you identified it, the floating crease line is drawn in above your actual crease line, making sure that it can be seen when your eyes are open.  “The best way to enjoy your makeup and try out new trends is to experiment. Have fun and use a product that offers you options that best express who you are,” says Le Roux.

The products are available online and in-store at select Clicks stores.

Playgirl Beauty single eyeshadows available from an RSP of R39.95.

Playgirl Beauty Double Trouble is available from an RSP of R59.95

Playgirl Beauty Waterproof Mascara available from an RSP of R59.95

Playgirl Beauty Lash like a Boss Extra Volume Mascara available from an RSP of R59.95


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