Consumers take on NESCAFÉ RICOFFY challenge to repurpose tins for a sustainable future

 NESCAFÉ RICOFFY recently launched a campaign, where they encouraged fans of the brand to find innovative ways to upcycling their coffee tins and keeping them away from landfills.

Since the launch of its Package Repurposing Challenge three weeks ago, this iconic South  African brand has received numerous novel creations including a knife rack, bird feeders,  braais, and miniature stoves to more traditional options such as sweet stations and pot plant holders, according to Nicole Roos Executive Officer of Coffee & Beverages at Nestlé South  Africa. 


Upcycling reduces the impact on the environment and extends the life cycle of tins and we are heartened by our consumers’ willingness to embrace creative repurposing. Achieving sustainability is a collaborative effort and our consumers are a key stakeholder,” says Roos. 

The Package Repurposing Challenge is in line with Nestle’s RICOFFY’S Sustainability initiative and the three pillars of Rethink, Reduce and Repurpose focused on the company’s ongoing commitment towards innovative sustainable practices which protect, renew and restore the environment and contribute to a waste-free future. 


The challenge which runs until March 31st encourages consumers to share a picture of their repurposed NESCAFÉ RICOFFY tin and stand a chance of winning 1 of a hundred R1,000  cash prizes.  

For more information log onto or follow us  @NESCAFÉ RICOFFY. For more information on Nestlé’s RE initiative, visit https://www.nestle


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