Introducing Wiink Cosmetics, to all beauty lovers

Calling all beauty lovers, there’s a new kid on the cosmetics block and you absolutely need to know all about them. Whether you’re looking for an essential oil-based makeup removing balm, a shimmering eyeshadow, or a poppin’ pink lippie, Wiink cosmetics has what you’re looking for, and then some, wink, wink.


Wiink Cosmetics – a female empowerment story, launched in a pandemic:

Annabelle Johnson is the female entrepreneur and powerhouse owner behind the new cult favoutite beauty supplier – Wiink cosmetics. After cutting her teeth in the beauty industry for several years, as a sales expert for the likes of international, skincare, fragrance, and makeup powerhouses, Avon, Justine, and Avroy Shlain. Johnson understands the power of a red lippie that compliments your skin tone, and how that small gesture instantly makes you look better, as well as makes you feel more confident and powerful. Women empowerment is what enticed Johnson. That, and educating consumers, such as knowing that you can use the best foundation in the world, but if you do not look after your skin and prep it correctly, then even that foundation won’t look great on you. An impeccable skincare routine is an absolute must if you’re a makeup lover. Use what you need, at the price you can afford.

Makeup is the art of enhancing your natural features, to make you feel like your best self, daily. And of course, if needed, it can also be used to reduce the appearance of temporary imperfections that may be bothering you – such as hormonal blemishes and dark circles around your eyes.

When COVID-19 hit South Africa’s shores back in 2019, Johnson started to question everything and it was then, that she decided to take a leap of faith, to live her truth, and to empower herself, by starting her own business. This is when Wiink cosmetics was conceptualised and birthed. Wiink cosmetics is an online beauty platform, and retail space in Linden, who is solely focused on the customer and their needs.

Brands that make you dance:

Wiink cosmetics currently stocks both local and international brands. They’re passionate about supporting small businesses that are looking to expand into a retail space. They’re always on the lookout for the next best product, so keep an eye on their online store to see the latest beauty innovations and offerings. Their current international ranges include; Stila, Comfort Zone, Skin functional, Jack Black, Nanacoco, OPI, Neste Dante, Sugar Coated, and Princess Marina de Bourbon. While their local offerings include; Alila, Burst Brushes, Earth & Edge, Eleven2, Lulu & Marula, Skin Creamery, Skin Functional, Skoon & Whipped. As you can see, there’s a beautiful balance of skincare, makeup, and accessories. If you’re wanting to get in touch to have your range featured in-store, please kindly email

Give us a wink:

Pop on in and visit their store at Shop 4, 65th 4th Avenue, Linden, Johannesburg, Gauteng. South Africa. Their store, from the colour to the branding should evoke a feeling of pure joy and happiness. While at the same time inspiring a calmness from within. The colour pink was chosen as Johnson is a breast cancer survivor. This is a strong, empowering colour for her – Wiink, for pink beauties.

Save 10% off your next purchase, online or in-store by using the code @tamryn_sher

This is an affiliate program, and I do each earn a percentage of the sale. For every item purchased using this code.

If you would like to stay in touch and show us some love, please follow Wiink on;


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