Chivas Regal launches “Business Unusual” for entrepreneurs in SA

One of South Africa’s most loved Whisky brands (in my opinion), Chivas Regal understands how difficult this lockdown has been for small businesses in SA and as a result, they have launched a digital campaign, on IG TV (Live) called Business Unusual.

How does this new IG live series assist entrepreneurs?

Senior Brand Manager at Chivas Regal, Blue Masoka says, ‘’There are countless businesses struggling to keep afloat with business owners and entrepreneurs concerned about how they are going to bounce back from this. The idea behind ‘’Business Unusual’’ is to inspire them with stories from industry leaders who have been through this and brought their business back from the brink of failure. These stories will be told from the homes of these industry leaders in true lockdown fashion.’’


The Chivas ‘Business Unusual’ Instagram Live TV series, which runs over the next four weeks (it started last week and the campaign is 5 weeks in total), will be hosted by seasoned entrepreneur and media personality, Andile Khumalo. Various industry thought leaders will share their stories, and insights into how to survive as a business during COVID-19.

Khumalo has over 20 years of finance and business experience. He is the founder and CEO of specialist investment firm, KhumaloCo, which invests in companies operating in the tech, media, telecoms and financial services sector.  He even hosted his own show on Power FM.

Cash injection

Chivas Regal will also be supporting small businesses and entrepreneurs by giving away R35 000 in funding every week to help them with a much-needed cash injection. All you need to do is tune in to the live show on Instagram Live TV on Wednesday afternoon’s at 16:30 in April and May, to see how you can get involved.


Over 1000 viewers tuned in for the first episode last week, on 22 April, when Khumalo chatted to self-taught chef and popular YouTube personality Luyanda Mafanya of @cookingwithluyanda, a 25-year-old entrepreneur from the Eastern Cape. Her cooking channel has an audience of over 200k followers across her social platforms.

His next guest will be Sibu Mabena, creative businesswoman and founder of Duma Collective – an entertainment-consulting boutique. With a new guest on the show every week, stay tuned to the Chivas Regal South Africa Instagram page to see who’s next.  

“We understand that businesses and entrepreneurs require a unique mix of financial advice and support to succeed and help grow our country’s economy over these unusual times we find ourselves in,” says Masoka. “At Chivas Regal, success is a blend. Just as we blend together whiskies to create an award-winning scotch, ‘Business Unusual’ blends new business challenges with expert advice. That’s the impetus behind this campaign.”

Where to find us

Watch Chivas Business Unusual with host Andile Khumalo on the Chivas Regal South Africa Instagram channel (@chivasregalsa)


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