As a small business owner, I know that it’s hard for small businesses to get exposure. Which is why I wanted to share this information with you.
A brand named Yoco has chosen to use their campaign budget a little differently than usual, by buying small business products, exposing their brands to thousands of potential customers and giving away their amazing merchandise totally free. Yoco wants to encourage everyone to support all small businesses, experience their neighborhoods and #ShopTheStreets this festive season. This is a cause I’m 100% behind and something I wholeheartedly believe we should get behind as a country.
“Everything in the Instagram shop is FREE, all you need to do is follow, and post on why you should win the merchandise or vouchers from one of the many small businesses in our community,” says Katlego Maphai CEO and Co-Founder of Yoco, “We didn’t want a campaign that was about us – we wanted a campaign that heroed our local merchants and their products over the festive season.” After all, this is the season for giving back right.
Yoco is a South African Point of Sale payments provider at the forefront of payment democratisation in South Africa that builds tools and services to help small businesses get paid, run their business better, and grow. @YocoShopTheStreets, is the Instagram page you need to follow and this free Instagram shop will be giving back this festive season – uplifting merchants to reach everyone.
“For a company that is built on innovation, we believe campaigns that deliver value to our merchants are what will set us apart in the long term,” adds Maphai, “Our merchants believe that Yoco’s platform enables growth and brings people closer together. This Instagram shop will showcase merchants nationally even if they are in a quiet street in PE. It’s about harnessing technology for the greater good. For Yoco, this means building a small business.”
Please support brave South African entrepreneurs @YocoShopTheStreet. Every time you purchase something from a small business owner, they legit do a happy dance. Just so you know.
Hurry up, the store is only open until 24 December 2019.
I’ve included a little info about Yoco, so you have more insights into who they are.
Yoco is an African technology company that builds tools and services to help small businesses get paid, run their business better, and grow. Yoco believes that by opening more possibilities for entrepreneurs to be successful, it can help create more jobs, enable people to thrive and help to drive our economy forward.