My Fifth Avenue – Embrace the possibilities

The world makes place for the woman who knows where she is going, so instead of feeling  intimidated, be the captain of your own ship and redirect your course.  “When I first saw 5th Avenue, I looked up at all of the tall buildings and felt totally overwhelmed and intimidated, like it was someone else’s world,” said Reese Witherspoon, Elizabeth Arden’s brand ambassador. “Then I discovered if you have the right work ethic, ambition and sense of purpose… the world is whatever you make of it.”


This was the moment that defined Reese’s journey to success. Helping to forge the path for women today, she carved part of her destiny in the city of limitless possibilities, finding her own My Fifth Avenue.   I can related to this mindset as I recently left corporate to carve my own destiny and I haven’t looked back since. What’s your Fifth Avenue dream?

Elizabeth Arden introduces the NEW My Fifth Avenue, a fragrant celebration of a woman’s rightful ambition in the legacy of Ms. Arden. An ode to vibrant New York and the dynamic woman who visits or calls it home, this fragrance celebrates the unique passion generated at the heart of the city.


The sparkling fresh floral scent of My Fifth Avenue evokes the energy of the most famous street in the world, featuring crisp citrus notes for a surprise burst of freshness complemented by an embrace of feminine florals. The notes evolve into the warmth and emotion of musk and woods, reflecting a woman’s strength and resilience, imparting the scent of success.


The Fragrance:

 “New York City, specifically 5th Avenue, was the inspiration for the fragrance. We wanted to capture the energy of the city through the eyes of a woman striving to make her mark.  5th Avenue is the heart of NYC, and My Fifth Avenue serves as an ode to the ambition and adventure one can find there. The goal was to capture all of these elements and translate them into a fragrant reminder of the endless possibilities that lay ahead.”

– Jennifer Nuttall, Elizabeth Arden Global Director of Fragrances


Top Notes:          Lemon, Mandarin, Floral Ozone, Violet Leaves

Middle Notes:    Lotus Flower, Blooming Jasmine

Dry Notes:           Trio of Musks, Amber Woods, Orris Accord, Cedarwood Oil



Inspired by the glamour of the skyscrapers on 5th Avenue, the bottle features sleek, clean lines and sharp angles with reflective gold touches.


The Collection:

My Fifth Avenue Eau de Parfum Spray                                                                     R995.00 ( 100 ml)

My Fifth Avenue Eau de Parfum Spray                                                                     R795.00 ( 50 ml)

My Fifth Avenue Eau de Parfum Spray                                                                     R625.00 ( 30 ml)

My Fifth Avenue Body Lotion                                                                                     R295.00 ( 150 ml)


Availability: 19 September 2018 at selected department stores.


  • Disclaimer, I havent tried this scent myself, all fragrance details are taken from the brands press release. I will always aim to bring you the most modern content so you can always be one stilleto ahead of the competition and whenever possible I will review the scents myself.




Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media

Most Popular

Get The Latest Updates

Subscribe To Our Weekly Newsletter

No spam, once a week post updates only.


On Key

Related Posts