Dare to defy the norm with PUMA this Winter

Summer bodies are made in Winter and if you’re like me, I always start off my Winter training regime by purchasing a new outfit so I can perform at my peak. PUMA® is defying expectations by launching its newest women’s training silhouette, DEFY, spearheaded by their global ambassador – Selena Gomez. That’s motivation enough for me to get into the gym. Who doesn’t want to tone up a bit and be their best selves while listening to Selena’s latest track and wearing sweat pants that she endorses.

Selena Gomez bravely opposes conventions and carves her own lane without apologising. Just like South African women of today! After all, we have to do it all, and in a pencil skirt too. DEFY is a new and revolutionary training shoe. What makes it revolutionary? Its platform sole, that fully supports side-to-side movement, includes PROFOAM (PUMA’s energy return foam), and provides lightweight cushioning that adds functionality and brings style to training. While working on becoming our best selves, we also want to look good while doing it, now don’t we. I haven’t tried this training shoe out myself yet, but it does sound super comfortable.

Sweat pants


“To DEFY is to be brave” mentioned Selena Gomez. “It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society.   I remind myself daily the importance of defying the outside noise and being true to myself.” DEFY is here to encourage women to be a force to be reckoned with. A force that leads the pack. A force that reminds every woman out there that the only way to be you is to do you. So, DEFY conventions. DEFY norms. Dare to DEFY.

PUMA’s DEFY will be available on May 31st at PUMA, Sportscene, The Cross Trainer, Side Step and selected retailers for R1 699.

PUMA’s DEFY main tech benefits are:

COMFORT: PROFOAM provides instant cushion. Good things come to those who go get it.

SUPPORT: Super supportive. Kind of like your besties, but in sneaker form.

FIT: Knitted upper for a sleek, lightweight fit. Who knew a sneaker could be so cozy?


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One Comment

  1. Rephologile Sesera

    Now I know what I need to conquer gym this winter ..thanks for the lovely blog Tam

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