ELIZABETH ARDEN & REESE WITHERSPOON ‘MARCH ON’ FOR WOMEN
Iconic Beauty Brand Introduces New Women’s Empowerment Philanthropic Campaign
Today is international women’s day and what better day to announce Elizabeth Arden’s latest campaign, March On. This campaign features a limited edition lipstick, in the Red Door Red shade, and is signed by Reese Witherspoon. 100% of the proceeds of these lipsticks will be donated to UN Women. Now that’s impressive!
Elizabeth Arden famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912. Wearing red lipstick, which wasn’t at the time a socially acceptable practice, became a symbol of the women’s movement. It has remained an icon of female power to this day. Furthermore, the women’s movement remains in force over 100 years later. Elizabeth Arden continues its legacy of advocating for women and honoring their ability to be forces of change in the world, with the introduction of the March On campaign.
The program is designed to celebrate women’s achievements, and includes a pledge to donate to UN Women in support of their work to advance women’s issues worldwide.
The limited edition March On red lipstick serves as a powerful symbol of unity and invites women around the world, to signal their support for one another.
“March On asks women to unite to help each other achieve their full potential.” explains Kara Langan, Senior Vice President, Global Marketing, Elizabeth Arden. “By creating female-centric support systems, when women stand together they can enact great change in the world.”
“There is real strength and camaraderie in March On and the feeling that we are in this together. Women everywhere can help change other women’s lives around the world for the better,” explains Reese Witherspoon.
Availability: The Elizabeth Arden, March On, Beautiful Color Moisturizing Lipstick in Red Door Red will be available beginning March 2018
This product will retail for R295.00 in all department stores.
To read more about Elizabeth Arden’s latest offerings, see my last post here https://itsasherthing.co.za/beauty/new-beauty-product-beautiful-colour-liquid-lip-gloss/