Neon Geometric Sharp Bobs

Pink wig

Neon Geometric Sharp Bobs at Jeremy Scott AW18. Straight off the runway at New York Fashion Week, iconic hair styling brand ghd partnered with Jeremy Scott and ghd Fashion Week ambassador Eugene Souleiman to create a stand-out hair look for the brand’s autumn / winter 2018 show.

blue wig


“The aim today is to get the hair to look as glossy and sharp as possible, almost fake looking.

There’s a strong synthetic feeling running through Jeremy’s collection and we are taking that and very much running with it.” – Eugene Souleiman. Inspired by the gloss and vibrant colour of various fabrics in Jeremy Scott’s collection, as well as its loose association with the late 60’s, Eugene imagined ‘neon geometric’ wigs in electric yellow, tangerine, lilac, pink, green and turquoise – The sharper and shinier the better.

yellow wig

Wigs in a rainbow of neon colours were blow dried and then straightened with the NEW ghd Gold Professional Styler to lend hyper-real perfection. “This colour spectrum is normally associated with loose, undone styles, but this look is sharp, geometric and almost space-age. It is in some ways a homage to Vidal Sassoon and his cuts. He left us with his legacy. When perfection becomes more than perfection it becomes unreal.” – Eugene Souleiman

Purple wig

Get the look:

  1. Apply heat protector and blow dry a neon wig with the ghd Air Hairdryer (R1899) to achieve a smooth, polished finish.

  2. Straighten with the NEW ghd Gold Professional Styler (R2550) to make the wig perfectly straight, shiny and super glossy.

  3. Before applying the wig, tightly wrap hair around the head and apply a wig cap.

  4. Apply the wig.

  5. Run the NEW ghd Gold Professional Styler over any flyways or kinks to maintain hyper-real smoothness and intense shine.

  6. Use classic hair cutting techniques to craft a razor-sharp fringe and graphic, super blunt tips.

  7. Lightly spritz hairspray into roots for a slight lift

Orange wig


To find out more information on ghd’s new styler, see here

*This information was supplied via a ghd press release in order to keep you up to date with the latest beauty trends


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