Ultra Violet lights the way to what is yet to come

Elizabeth Arden Eyeshadow Trio in 01 Touch of Lavender swatch

2018 Colour of the year


I have always loved the colour purple, all the different shades of purple, from violet to lilac. As a matter of fact, you just need to take a look at my blog to see that it’s one of the focus colour scheme’s. It’s even in my logo. I was pleasantly surprised when I found out that the colour of the year for 2018 has been announced and it’s…. Ultra Violet!

What does the colour ultra violet represent?

A provocative purple shade, Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. I’m all for  the cause as we fabulously enter 2018, let’s make this our year and do things differently. Ultra Violet represents the intrigue of what lies ahead, and the discoveries beyond where we are now. I admire the contrasting shades of purple available and how they all work together to create a fashionable and modern look.

Enigmatic purples have historically been symbolic of artistic brilliance, and unconventionality. Ultra Violet symbolises experimentation and non-conformity, inspiring individuals to imagine their mark on the world, and push boundaries through creative outlets. By the same token, I’m not only loving this shade, but everything it represents too.

Not entirely sure how to incorporate this stunning shade to your current look? To make things easier, we’ve rounded up the best 3 purple-hued beauty products from Elizabeth Arden to keep you on-trend.

Elizabeth Arden Eyeshadow Trio in 01 Touch of Lavender wbox


Eye Shadow Trio in Touch of Lavender (R385.00 for each interchangeable trio)

This eye shadow set encompasses a long-wear and crease-resistant formula. Being a working woman is already difficult enough, we can’t live our best lives if our makeup is fading and leaving creases on our face now can we? These shades come in a variety of matte, shimmery and metallic finishes. Naturally, we like options! Each set features an enhance shade that is used as a base, coupled with a define shade for contouring as well as a highlight shade to brighten and open eyes.

The smooth, powder shadows can easily be transformed from day to night looks and can be applied wet or dry to achieve your desired level of colour intensity. The formula is ophthalmologist tested and vitamin enriched. When it come’s to looking after yourself, I do not believe in being ambiguous. There are some things I always believe in investing money into.

  • A good skincare routine – You’ll see the difference.
  • Good quality makeup is equally as important- The premium pricing is easily justified by the quality ingredients and the amount of research and development, and claims that go into making these products.
  • Great hair care products – Damaged hair is difficult to fix and takes time. Rather use the best products you can from the get-go.
  • Good quality personal care products – You are worth it.

Elizabeth Arden Beautiful Color Bold Defining 24H Liquid Eye Liner open

Beautiful Color Bold Defining 24h Liquid Eye Liner in Plum Desire (R265.00)

This smooth liquid eyeliner defines eyes with bold, high impact color with the lasting benefits of 24-hour wear. The micro-fine applicator tip glides on with ease to create a precise, calligraphy-like look directly on the lash line. The  formula not only emphasises the eyes but in addition, it is waterproof, smudge proof, transfer proof, sweat proof, and quick drying. To conclude, this is an easy way to incorporate this years ‘it’ colour, while making your eyes pop at the same time.

Elizabeth Arden Sheer Kiss Lip Oil in Purple Serenity

Sheer Kiss Lip Oil in Purple Serenity (R295.00)

The perfect pop of color that’s ultra fashionable is now here. This tinted lip oil marries the hydrating benefits of an oil with the subtle pigment of a gloss. Bridging the gap between color and care! Here’s to having rejuvenated lips with a non-greasy feel.


In summary,  Ultra Violet can easily become a staple in your current every day makeup look. Whether you decide to use a pop of colour in your eyeliner, a gorgeous, feminine eye shadow look, or through a subtle lip oil. I look forward to incorporating Ultra Violet into my daily look. Keep a look out on my Instagram to see my Ultra Violet every day looks. I would love to know what you think.

Will you be trying out an Ultra Violet look this year? Be sure to tag it’s a Sher thing to get a shout out. We look forward to seeing your creative masterpieces.



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